How startups can boost their performance through Social media…

Which platform can help you to reach out your potential audience

As we know that many startups are struggling as a result of the economic recession created by the Covid-19 pandemic. Several companies are being forced to take drastic actions such as cutting down jobs, work from home. Because of this, businesses are adjusting their marketing strategy by analyzing current situations to achieve better results. Right now there are many social media platforms by which your Startups can boost their performance through Social media.

  • Instagram
  • Facebook
  • Twitter
  • Youtube
  • Linkdin
  • Printerest
How startups can boost their performance through Social media

Key points to keep in mind while doing Social media marketing that can boost your performance through Social media

  • Identify best social media channel
  • Identify your target audience
  • Use same handle for every platform
  • Try to buid your brand image
  • Post on regular basis
  • Usage of social media tools

If I talk about the best social media platforms for Startups that can boost their performance through Social media then they are Facebook, Instagram, Linked In, Youtube, Pinterest, and Twitter. Before choosing any media channel first you have to identify where your target audience lies. Choose any best social media channel where your target audience is there and then run the post or campaign on different platforms to analyze who are interested in your product and which platform is best suitable for your startup.

If you want to search for your target audience then face will have more options that can satisfy your need. They provide different options according to your agenda like different types of attributes for example age, interest, behavior, and area related to your startup requirements. The same thing goes for the rest of the above points if one wants to get better results on their platforms.


Although it seems easy for startups to use social media tools buts it is more complex while executing things in a practical manner. One must have to master the basic concept of a social media strategy to communicate to their prospects. Covey your message in a simple way without adding difficult jargon so that the receiver can easily interpret what you want to say or convey.

Read more articles by Jaspreet Singh

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